Style smarter with AI and real stylists — all in one place.
Team:
Role:
Client Project
Product Designer
Style smarter with AI and real stylists
— all in one place.
Style smarter with AI and real stylists — all in one place.
Team:
Role:
Client Project
Product Designer
Style smarter with AI and real stylists
— all in one place.
Team:
Role:
Client Project
Product Designer
Disclaimer
The content showcased in this case study is a conceptual design created for a fashion startup and does not represent the company's final website or branding. All visuals, text, and design elements are for illustrative purposes only and do not reflect any official brand identity, strategy, or endorsement.
The content showcased in this case study is a conceptual design created for a fashion startup and does not represent the company's final website or branding. All visuals, text, and design elements are for illustrative purposes only and do not reflect any official brand identity, strategy, or endorsement.
MY ROLE
MY ROLE
I spearheaded the end-to-end design of Frydo’s fashion styling website, integrating AI-driven features for shopping, wardrobe management, and styling. Delivered a seamless user experience aligned with brand identity by:
• Developing a comprehensive design system and defining the visual style;
• Designing intuitive interfaces for AI styling modules;
• Conducting user testing and refining prototypes;
• Collaborating closely with engineers and stakeholders to ensure successful implementation.
I spearheaded the end-to-end design of Frydo’s fashion styling website, integrating AI-driven features for shopping, wardrobe management, and styling. Delivered a seamless user experience aligned with brand identity by:
• Developing a comprehensive design system and defining the visual style;
• Designing intuitive interfaces for AI styling modules;
• Conducting user testing and refining prototypes;
• Collaborating closely with engineers and stakeholders to ensure successful implementation.
What is FRYDO?
What is FRYDO?
FRYDO is a pioneering fashion platform that combines AI-powered styling and expert advice with smart wardrobe management. Services include personalized outfit suggestions, wardrobe organization tools, and a curated shopping experience.
FRYDO is a pioneering fashion platform that combines AI-powered styling and expert advice with smart wardrobe management. Services include personalized outfit suggestions, wardrobe organization tools, and a curated shopping experience.
MOOD BOARD & STYLE GUIDE
MOOD BOARD & STYLE GUIDE
MOOD BOARD & STYLE GUIDE
For the color palette, I chose black and white as the primary colors due to their timeless, high-end appeal and versatility in accommodating multiple brands.
For typography, I selected Lato as the primary typeface for its versatility and excellent legibility. Additionally, I incorporated Parisienne to complement the company's logo, which features a handscript style, ensuring a cohesive visual identity.
For the color palette, I chose black and white as the primary colors due to their timeless, high-end appeal and versatility in accommodating multiple brands.
For typography, I selected Lato as the primary typeface for its versatility and excellent legibility. Additionally, I incorporated Parisienne to complement the company's logo, which features a handscript style, ensuring a cohesive visual identity.
FINAL DESIGN
FINAL DESIGN
FINAL DESIGN
FEATURE1
Shopping Module
Browse and shop from a curated collection of fashion items tailored to your style.
FEATURE1
Shopping Module
Browse and shop from a curated collection of fashion items tailored to your style.
FEATURE1
Shopping Module
Browse and shop from a curated collection of fashion items tailored to your style.
FEATURE2
Styling Workspace (With AI /Stylists)
Get personalized outfit recommendations from professional stylists or let our AI help you style effortlessly.
FEATURE1
Shopping Module
Browse and shop from a curated collection of fashion items tailored to your style.
FEATURE2
Styling Workspace (With AI /Stylists)
Get personalized outfit recommendations from professional stylists or let our AI help you style effortlessly.
Prototype Video
FEATURE3
FEATURE3
Personal Virtual Wardrobe
Personal Virtual Wardrobe
Save your favorite outfits or upload your own pieces to build a digital wardrobe.
Save your favorite outfits or upload your own pieces to build a digital wardrobe.
